Tuesday, June 9, 2015

Composing Still Images

Symmetrical

Asymmetrical

Doesn't Obey Rule of Closure

Obeys Rule of Closure

Close Up

Long Shot

Rule of Thirds

Rule of Thirds

Olè, Olè, Olè- Rise of Women's Soccer

With the 2015 FIFA Women's World Cup underway, the rise and popularity of Women's Soccer has become a global phenomenon. This documentary would feature and highlight the historical and contemporary accomplishments of women in the sport.


  This video is public domain from archive.org and can be used without restriction. It will be used to feature stock footage of women playing the game.

The film Bend It Like Beckham (2002) was released after the hype of the 1999 world cup. Include short clips from the film through fair use and provide commentary on how popular media has elevated the sport and brought attention to women playing what has once been considered a male dominated sport.



From the Olympics to the World Cup, Team USA has dominated global competition. These images show players from the 1999 World Cup Championship Team to the 2012 Olympic Gold Medal winners. They will show how the sport has continued to be successful for over a decade. Retrieved from google image advanced free to use search.

Team USA, 1999 World Cup
Mia Hamm, 1999 World Cup





Team USA, 2012 Olympics 
Team USA, 2011 World Cup

Pay to license this song to be the theme song of the documentary. It's very empowering and appropriate for the subject.






Thursday, June 4, 2015

7Up Commercial

Soft Drink commercials often use music to show people having a good time while enjoying a can of... [insert brand here]. What's unique about this particular commercial for 7UP is not the people drinking     the drink but the vibrant energy and collaborations this drink brings. This 7UP Commercial marks the brand's collaboration with EDM  (electronic dance music) culture. It functions to promote the drink and the upcoming EDM festival in 2015. It's also a preview of the DJ artists', Tiesto and Martin Garrix, new song "The Only Way is Up". It's a strategic way to debut the brand's partnership with EDM artists and introduce the genre to a new audience. The fast paced, upbeat tempo makes you wanna be a part of something bigger, even if you're not into EDM this ad will get you moving. Take a look:


The first shot opens in a desert outside of Las Vegas, with a single tower in the middle of the vast emptiness. It's interesting to choose this location outside of Las Vegas as Vegas would be the appropriate venue for a concert. But this just shows that you don't need a fancy, eccentric location to get music lovers to show up and have a good time. It proves that the location could literally be in the middle of nowhere and the music will bring people together.

Figure 1. Desert outside Las Vegas
The next shot is of DJ Tiesto, for those who don't know, looking up at the tower and where his DJ booth is locate. The 7UP can in Figure 3 is placed right next to his spin table making it easy to reach for a quick drink.
Figure 2. DJ Tiesto looking UP 


Figure 3. Can of 7UP in DJ's Booth
The next scene is of Tiesto arriving at the top of the tower and getting ready to start up the music, up until now there is no music in the background, when he hits the button the music starts. Then the whole scene begins to light up in the colors of the 7UP brand, red and green. The light shoots down the DJ tower across to another tower and shows a massive crowd surrounding the booth about a hundred feet below.

Figure 4. DJ Tiesto starts up the music and begins the rave
Figure 5. The lighted red tower shoots to another lighted green tower across the dessert

Figure 6. When the towers light up the audience is seen wearing light up bracelets surrounding both towers.
The next shot is of the two DJ's, Tiesto in red and Martin Garrix in green, acknowledging one another and showing that they are both in sync with each other. A caption of the artists and their new song, The Only Way is Up, is also shown in the bottom right corner to let the audience know who they are and the name of the song they collaborated on.
Figure 7. DJ Tiesto waving across the desert. 
Figure 8. DJ Martin Garrix acknowledging  him and pointing back at him. 
The  scene then cuts to a wide shot of both towers as the lights are flashing in sync to the beat of the music in the 7UP colors. The energy is really high and the crowd is immersed in these colors making it look like they are part of the beat.
Figure 9. The towers light up together in the 7UP logo. 
Then we finally see a close up of an audience member drinking 7UP while looking UP to the music.

Figure 10. Member of the audience drinking 7UP

The last shot really reinforces the purpose of the commercial, the two DJ's teaming up together. It zooms out to the globe to show them sharing their music with the world.


Figure 11. This collaboration shows them making their mark in the world. 
This commercial goes beyond the artist endorsement of a brand, it really immerses you in the culture and the music. The electrifying music and lighting brings people together, and the encouraging slogans tells the audience to ultimately "Live it Up".



Tuesday, June 2, 2015

MarHaba مرحبا

That's Hello! in Arabic.

I'm Julianna and this is my Blog. Quick intro I'm finishing up my master's degree this summer in approximately 9 weeks 1 day 11 hours and 32 minutes, yes I'm counting! 

In the meantime just trying to survive this summer and working on applying to law school. Some things you should know about me...I LOVE movies, tv, and weightlifting so this post is going to consist of just that! 


I just started watching Sons of Anarchy, the series just ended so it was perfect time to binge watch all of it of course and I'm currently keeping up with the new seasons of Game of Thrones and Orphan Black, I highly recommend all of these shows
  

Last movie I went to see was Mad Max: Fury Road, it was incredible! Charlize Theron is a badass. Check out the trailer: 


And finally, with all that's going on I like to de-stress with lifting heavy stuff!